Tuesday, December 21, 2010

East Fork Cellars Rocks!

Just had their 08 Cabernet.... delicious!
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Chris Noud
NowDesign
PH 503-990-8098
FX 866-384-2302

Friday, November 12, 2010

Wednesday, October 6, 2010

On the face of things.

Lately, I've been working on a line of cosmetics for a client in Los Angeles. The project consists of  several skin care products, each with a label and corresponding box. It's been an absolute blast working on something new and different and the client has been awesome to work with. While working on the design of the website, I needed to take a photo of some mock-ups. It turned out fairly good... even it the bottles are empty! Gotta love shallow depth of field.

Sunday, September 12, 2010

Let's Wine About It

So I'm walking around the State Fair last week, and we enter the wine competition / tasting building and low and behold... I see several of my clients with awards wrapped around their necks! Sure, it wasn't a design competition, but still it was fun to see labels that I had designed right out there for all to see... especially with a medal hanging off it.

Congrats to: Stoller, Cana's Feast, Rascal, Quest, with honorable mention to Dion and Aeon. Very cool!

Wednesday, April 21, 2010

Big Veggies


Working on an identity and a bunch of signage for a garden center in the Bay Area. Stumbled onto this look. Inspired by retro/vintage postcards and mid-century Americana, the look of the materials has been really fun to work on. Especially fun, has been to round out the messages as I'm working on the visuals.

So far there have been signs for individual items, whole departments and the store itself. Some banners are as large as 40ft by 5 ft. Of course, when you make a typo on a sign that big, the entire world knows about it. (Whats the plural of tomato?)

Really just like the concept of the garden being so abundant, that all the fruits of your hard labor are larger than life. It's an obvious idea, but it seems to be working.

Wednesday, February 17, 2010

Lights, lights and more lights

So, I don't think I'll be starting a new career, but I've been tinkering with shooting product shots of those things I've designed - wine bottles primarily. They are tricky little beasts with the reflections and all. But after three light sources, two tall books, a roll of black tape, a frosted tupperware pitcher, a roll of news print and an airplane barf bag... I think I've got one working photo.

Of course, I still had to spend a half hour in Photoshop. Baby steps...

Thursday, February 11, 2010

More things that never were


Once again, searching for something else that I placed in very logical place that I now cannot find, I came across another concept that I loved. In working on a retail gardening market project, several concepts were appreciated, but not chosen. I always wish I could recycle these projects and bring them back to life at a later date. Unfortunately ~ I never seem to do that. A new project starts, new client, new background, etc., I always end up feeling like old stuff doesn't fit.

That happens with wine labels often as well. I will regularly design many concepts on a project that never get accepted. But they are still good... they just didn't fit the client's vision. Truthfully, sometimes clients don't pick the best option, but I guess that depends on how you define "best." Those discarded concepts never really fit with a different client. Perhaps I'll come up with an "off the shelf" program where clients could look through the book and choose a label at a reduced price... when I get some free time... Ha!

In this case, the client did pick another direction and this one probably wasn't the best... but I still like it and I felt like sharing.